Modules
What You'll Learn
Cutting-Edge Modules Built for the Tourism Industry
Each theory module was purpose-built in collaboration with industry partners to give students immediately applicable, future-proof skills — from AI analytics to drone cinematography.
Learn how AI tools are transforming destination marketing, visitor analytics, and personalised travel experiences. Students will work with real data sets and AI-powered platforms to identify tourism trends and generate actionable insights for their assigned destination.
Master the craft of digital storytelling across platforms including Instagram, TikTok, and YouTube. Students will produce campaign-ready content — short-form video, reels, and photo essays — designed to drive awareness for hidden South African destinations.
From regulations to flight planning and aerial cinematography, students receive foundational training in drone operation for tourism promotion. Teams will incorporate drone footage directly into their destination campaign to create compelling, high-impact visuals.
Understand the principles of responsible and sustainable tourism — how to promote destinations in ways that protect natural assets, respect local communities, and ensure long-term viability. All student campaigns must incorporate a sustainability narrative to be eligible for the Grand Finale.